As critical as Fitzgerald was of other author's works, he was apparently inept when it came to titling his own novels. Among the titles he floated for his most famous novel:
The High-Bouncing Lover
On the Road to West Egg
Finally convinced by both his wife and editor that The Great Gatsby was the best title, Fitzgerald made one last, frantic attempt to change the title to Under the Red, White and Blue. His editor told him it was too late and later Fitzgerald said, "the title is only fair, rather bad than good."
Make what you will of all the analytic term papers written by students divining the meaning of Fitzgerald's choice of title.